Economic Implications of e-Business for Organizations SpringerLink

Online business is a business where the transaction takes place online. The term “e-business” was coined by IBM’s marketing and Internet team in 1996. Consumer-to-business is a type of e-commerce in which individuals sell their products and services to business organizations. Opposite of C2B, here business organizations are consumers and individuals are retailers. Unlike establishment costs involved in new stores, this business does not have those expenses.

Going online with e-commerce sites makes geographical boundaries become inconsequential. You could sell your products to online shoppers across the country or even across the globe. In an age where time is a rare commodity, shopping online provides massive time savings to the consumer.

Additionally, many companies struggle to integrate their siloed data and functions with e-business services to converge and work seamlessly together. Furthermore, the convergence of e-business and IoT extends to industrial applications. In sectors like manufacturing, IoT devices can enable predictive maintenance, optimize inventory management, and streamline logistics, leading to improved operational efficiency and cost savings.

Benefits of e-business

IBM was one of the first companies to use the term e-business in October 1997, when it launched a thematic campaign to address the confusion many consumers had about internet-based businesses. By 2000, IBM’s e-business revenue had grown to more than $88 billion from $64 billion in 1994, and net income had nearly tripled. Digital marketing strategies have found a natural ally in e-business, leveraging social media, online advertising, and personalized approaches to engage with customers and drive conversions. E-business has also reshaped customer relationship management, allowing businesses to deliver personalized experiences, automate processes, and build lasting customer loyalty. In conclusion, e-business has revolutionized customer relationship management, enabling businesses to engage with customers through various digital channels and provide personalized experiences. By integrating e-business platforms with CRM systems and leveraging data analytics, businesses can gain valuable insights, automate processes, and enhance customer satisfaction.

Pay-per-click (PPC) advertising, display ads, and sponsored content enable businesses to target specific demographics, optimize ad spend, and drive relevant traffic to their e-business platforms. The ability to track and analyze campaign performance in real-time empowers businesses to refine their marketing strategies and maximize return on investment (ROI). The exchange of information involved in buying and selling is done with the help of the internet at the click of a mouse. This speed is more beneficial in the case of information-intensive products, such as software, movies, music, e-books, and journals that can even be delivered online. Money can be easily transferred through electronic fund transfer of e-business. Consumer to Consumer is a type of e-commerce in which a consumer sells products and services to other consumers.

  • E-business (electronic business) refers to the carrying out business activities online with the help of basic tools internet, intranet, and extranet.
  • E-business encompasses older companies that digitally transformed from legacy processes to data-centric operations and newer digitally oriented companies.
  • The traditional store has boundaries that allow it to offer only a limited quantity of goods.

Producers and traditional commerce wholesalers typically operate with this type of electronic commerce. The parties involved in e-business should be well versed with the technologies and world of computers apart from the traditional 3 R’s (Reading, WRiting, and ARithmetic). And, this requirement leads to the digital divide, which divides society on the basis of familiarity and non-familiarity with digital technology. Many businessmen and customers who are technologically challenged are unable to grab the benefits of e-business. For people who get rarely any time due to their workloads e-commerce shopping is bliss for them. Business-to Consumer is the most common and direct mode of e-commerce business.

A consumer selling product or service to another consumer is a consumer to consumer transaction. For example, people put up ads on OLX of the products that they want to sell. C2C type of transactions generally occurs for second-hand products. The website is only the facilitator not the provider of the goods or the service. Contrarily they can spend more money on the products, services, strategies, and promotion of their goods.

The measurement and profitability related issues come under management issues, while copyright, censorship related issues, and legal aspects come under public policy related issues. Online publishing uses both business-to-business (B2B) and business-to-consumer (B2C) models. The communication and interaction of customers with suppliers has become easier.Financial transactions have become efficient and that allows both customers and suppliers to concentrate on other fronts. E-business transforms business relationships traditionally working in hierarchy and many indirect connections.The old indirect connectivity and hierarchy was responsible for the market inefficiencies and loss of information. E-business with end-to-end relationship empowers efficient information flow.

Importance Of ECommerce Business & Mobile App Development

Users are also frustrated because of technical reasons, such as websites taking an unusually long time to open, servers being unreachable, etc. With the help of e-business, the sellers can operate at the national and global level, as there is a well-developed computerised networking system. The buyers and sellers can also interact with each other from any part of the world.

E-commerce Models

Therefore, it’s crucial to ensure your website is secure by choosing the right hosting solution and using penetration testing services to ensure the same. Hosting helps to ensure your content is secure and reliable when it reaches your customers. If businesses wish to achieve an exceptional customer experience, they simply need customers’ data. It reveals all their likes, dislikes and needs in order to tailor the best products, services, campaigns, or even exceptional e-commerce customer support. E-commerce provides various ways to provide pre-sales and post-sales assistance to provide better services to customers.

To put it simply, with e-commerce, you can find all the product details online while goods that are physically located in the store may not have this option. E-commerce is convenient for buying goods or services without creating physical limitations. It requires just a few clicks from the comfort of your home to gain the merchandise. It’s worth noting that new technologies like the internet of things will likely increase the importance of other e-businesses not mentioned here.

➢Decreased Cost of Inventory Management

E-business opens up new avenues for businesses to build lasting customer relationships, driving customer loyalty and ultimately contributing to long-term success. E-business has expanded the scope and reach of customer relationship management, enabling businesses to connect with customers across various digital touchpoints. Through e-business platforms such as websites, mobile apps, and online marketplaces, organizations can provide a seamless and personalized customer experience.

Small businesses should look to selling online as not just an increase in revenue, but a way to further connect with their audiences and expand their name. While brick-and-mortar is far from gone, online sales are becoming a major part of how we shop — in Canada, in the U.S. and across the world. There is one thing that we can do this year, and that is to support our local businesses — the ones in our community. It is great for us to say to promote, but it is on us to help support our local businesses and help our community. While many industries and sectors have struggled throughout this year, e-commerce has seen a highly successful 2020. Its growth has been massive and is set to continue well into 2021.

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After buying or before buying customers can easily interact with the vendors about the products they want to buy or have bought from companies’ websites. An E-business system uses a number of information technology-based business practices to enhance the relationship between business and customers. It includes changes in marketing communication, distribution systems, and business models. In simple words, electronic business means the transactions of business activities that take place online with the help of the internet. It is the modern way of doing business, handling customers, fulfilling their expectations, and uplifting companies’ profits. Decision-making is faster, resulting in more agile companies that are responsive to stakeholder needs and market demands.

Market participants in e-business

Failure to ensure data integrity and incorporate appropriate data security measures can lead to costly fines and the loss of customer brand loyalty. Some organizations have limited e-business capabilities — for example, a small business that processes payments using a mobile payment service but uses no other digital services. On the other end of the spectrum are those companies whose business model is fully empowered by electronic and digital services.

Small Business Saturday, coming between Black Friday and Cyber Monday, has been seen as an opportunity for local stores to bounce back and reconnect with their customers. Governments use G2C model websites to approach citizens in general. Such websites support auctions of vehicles, machinery, or any other material.

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